About us
Honcho is the world’s first reverse auction marketplace for financial services. Launched in autumn 2019, we are taking on the outdated insurance distribution market to give consumers a better way to search for, and buy, motor insurance.
On this page you’ll find a bit of info about why we’re different, what makes us tick, and how Honcho is connecting insurance providers and consumers with a better service for everyone.
What is Honcho?
Honcho helps consumers to quickly get the cover they want at the best price and helps insurance providers to offer the right consumers the right products to match their needs via low-cost distribution.
How do we do it?
Our values of fairness and transparency combined with our unique technology and disruptive commercial model enables us to focus relentlessly on helping consumers to easily get the cover that is right for them and sets Honcho apart from traditional aggregators.
Why does Honcho exist?
Insurance distribution is broken, with neither consumer nor provider having a great experience. Honcho exists to change this, to closely meet the needs of time-poor consumers with a model that is better for everyone.
Who is Honcho for:
We are not just another, faceless financial services business! Honcho is different in so many ways: how we operate, how we innovate, and how we’re obsessed with helping time-poor drivers who want value and convenience, and who manage their lives on the go.
We want drivers to get the best value insurance cover that they can, with all of the features that they want (such as protecting their no claims bonus, providing courtesy cars and lost key cover). Traditional price comparison sites are solely focussed on price. Of course everyone wants to pay as little as possible, but we think it is hugely important to buy the right cover to meet your needs.
We’re here to help you do that. Look at it this way:
- Televisions costing £20 and £500 will both show the same programmes, but if you don’t want to stand up every time you want to change the channel, or if you’re not going to be too happy without a TV to watch if it breaks down, then you probably don’t want to be solely focused on price!
The Honcho values:
Our 3 values go across everything that we do. They are:
- Fairness
- Innovation
- Transparency