Press Release: Insurtech pioneer Honcho launches partnership with major benefits provider, Personal Group

Press Release: Insurtech pioneer Honcho launches partnership with major benefits provider, Personal Group

honcho - the UK’s first reverse-auction marketplace for financial services - has today launched a partnership with leading employee benefits provider Personal Group, to provide over 475,000 workers across the UK access to honcho’s revolutionary new insurance service.

Personal Group was founded 35 years ago and has grown to become one of the UK’s foremost providers of employee benefits services. Over 600 organisations including DHL and Stagecoach provide Personal Group’s Hapi app to their employees, aggregating together their employee benefits from multiple third parties into the Hapi app and making them easy to find and access in a single place.

Users of the Hapi app have now got seamless, direct entry to honcho’s unique car insurance platform, giving them access to car insurance from over 19 car insurance providers, with policies available from insurers including Aviva, Axa, Ageas and Zurich.

Commenting on the partnership, Frank Speight, commercial director at honcho, said:

We are delighted to launch our partnership with Personal Group. Through their Hapi app, hundreds of thousands of employees across the UK are already accessing great deals from all manner of providers, and we think it’s just right that they are now able to directly access the refreshing new world of honesty, transparency and fairness that honcho is bringing to car insurance. Welcome to our insurance revolution!

Ashley Doody, Chief Product Officer of Personal Group said:

As a technologist I love disruptive and innovative products. So, I am delighted to welcome honcho onto our Hapi platform. We are always searching for new providers to widen our offering to clients. Financial wellbeing is key to overall wellbeing and, let’s face it, everyone likes to get a great deal!

Durham-based honcho launched into the car insurance market in autumn 2019 with a mission of bringing some much-needed transparency to car insurance shopping. Taking the established price comparison website market head on, honcho helps consumers to find the insurance cover that specifically meets their needs, with insurance providers bidding against each other with ever-lowering prices, in real time, to try to win consumers’ business.