What is honcho?

Imagine if finding a fairer deal on your car insurance didn’t feel like trying to pass a maths test with a sore head. What if the experience was as stress-free as an Icelandic spa? With honcho it can be. We’re not a price comparison site, but we are the first-ever reverse auction for car insurance. Our system works by inviting insurance companies to bid against one another for your custom. For just £1 a bid, insurers can go head to head to give you their best price meaning you can #PlayHardToGet, Mind. Blown! This means any savings fall on your side – no hidden charges, no commission and honesty about how we make money. We’re also free for consumers to use and here whenever you need us, on your mobile or desktop.

What's a 'reverse-auction'?

No, a reverse auction isn’t a room full of people talking backwards, but where the roles of buyer and seller are flipped. We invite insurers to bid against each other to win you over. Reversing the process puts you first and means the cost of your insurance often goes down as your bids go up.